Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It can be used to track the number of visitors to a website, the number of page views, the bounce rate, and other important metrics. It also allows users to track specific goals and conversion rates, and can be integrated with other Google products such as Google Ads. The data collected by Google Analytics can be used to improve the performance and overall user experience of a website.
Setting up Google Analytics involves a few simple steps:
- Go to the Google Analytics website and sign up for a free account. You’ll need to provide some basic information about your website, such as its URL and industry.
- Once your account is set up, you’ll be given a tracking code. This code needs to be added to every page on your website that you want to track. The code should be added to the header of the HTML code of each page, immediately before the closing head tag.
- You can add the tracking code to your website using a plugin or a module for your content management system (CMS). For example, if you’re using WordPress, you can use a plugin such as Google Analytics for WordPress to add the code to your site.
- Once the tracking code has been added to your website, it can take up to 24 hours for Google Analytics to start recording data.
- After that, you can log in to your Google Analytics account and view your website’s data and reports. You can also set up custom reports, alerts, and goals to track specific metrics that are important to your business.
- You can also link your GA account with other google tools like Google Ads, Google Search Console etc.
Please note that these steps may vary slightly depending on the platform you are using.