Technical SEO refers to the optimization of a website’s technical infrastructure to improve its visibility and ranking on search engines. It involves a variety of techniques and strategies that are used to ensure that a website is optimized for both search engines and users.
One of the most important aspects of technical SEO is website structure and architecture. This includes ensuring that the website has a clear and logical structure, with a well-defined hierarchy of pages and a clear navigation system. It also involves making sure that the website is properly indexed by search engines, by using techniques like XML sitemaps and robots.txt files.
Another important aspect of technical SEO is website performance. This includes optimizing the website’s load speed, which can be done by minimizing the use of large images and videos, and using a content delivery network (CDN). It also involves ensuring that the website is mobile-friendly, which can be done by using responsive web design or a separate mobile version of the website.
Technical SEO also includes the use of structured data and schema markup. This allows you to add additional information about your website, such as product details, reviews, and pricing, which can help search engines understand the content of your website and display it more prominently in search results.
Another important aspect of technical SEO is website security, this includes ensuring that your website is secure and protected from cyber attacks
