Search engine optimization (SEO) is the process of optimizing a website or webpage to improve its visibility and ranking in search engine results pages (SERPs). There are several types of SEO, each with a specific focus and set of techniques.
Types of SEO
- On-page SEO: This type of SEO focuses on optimizing the content and structure of a website to improve its ranking in search engine results. This includes optimizing title tags, meta descriptions, header tags, and keyword usage within the content.
- Technical SEO: Technical SEO focuses on optimizing the underlying code and structure of a website to improve its crawlability and indexing by search engines. This includes optimizing website speed, mobile responsiveness, and the use of structured data.
- Local SEO: Local SEO is a type of SEO that targets specific geographical locations to improve a website’s visibility in local search results. This includes optimizing Google My Business listings, citation building, and creating location-specific content.